The Future of Digital Asset Management With Darwinbit's Kimberly Jin | Blockcast 16
Dive into the heart of digital asset management and the evolving landscape of crypto marketing in this episode of Blockcast, featuring Kimberly Jin, chief marketing officer at Darwinbit.
Kimberly takes us on a journey through the innovative world of Darwinbit, a firm that's setting new standards in offering structured products, staking, and fixed income services to meet the diverse financial needs within the crypto sector. With offices in Hong Kong and Singapore, Darwinbit has quickly become a key player, engaging with clients and investors from traditional finance and beyond.
In this episode, Kimberly shares her unique transition from the Web2 giants like Nielsen and Google to the forefront of Web3, highlighting the challenges and opportunities of marketing in the ever-changing crypto environment. We delve into the impact of recent events on branding strategies, the lessons learned from the industry's highs and lows, and the distinct differences between Web2 and Web3 branding.
Whether you're deeply embedded in the crypto world or just crypto-curious, this episode will give you insights into the dynamic interplay between marketing, technology, and finance in the digital age.
🎙️ Hey there, Blockcast listeners! 🎙️ This podcast provides commentary and discussion on cryptocurrency and related topics. It is intended for informational and entertainment purposes only and should not be construed as financial advice. Guests appearing on this podcast may discuss companies or strategies, but these discussions are not recommendations to buy, sell, or hold any particular asset or pursue any specific strategy. The hosts and guests are not financial advisors, and listeners are urged to consult with a qualified professional before making any investment decisions. Investments in cryptocurrency are inherently risky, and you could lose money.
Kimberly Jin
Chief Marketing Officer, Darwinbit
Kim is a seasoned marketing professional with 12 years of experience spanning both B2B and B2C domains. Her career is uniquely intertwined with the rise of cryptocurrencies, making her a true crypto native. In addition to her professional expertise, Kim is also a personal crypto trader. Her hands-on experience in the crypto markets provides her with valuable insights into the world of decentralized finance (DeFi) and the exciting realm of Web 3.0. Formerly serving as Regional Marketing Director at OKX, Kim led key markets in Turkey, Europe, and LATAM, driving growth and success in the crypto industry. Kim's journey began at Nielsen, where she mastered market research. She later excelled in crafting compelling narratives and brand strategies at WPP, a leading creative agency, and expanded her horizons in digital marketing with Google APAC.